Let’s have a little sit-down chat, shall we? I recently subscribed to the magazine PORTER instead of receiving the magazine on my Nook. Porter came yesterday, and as I flipped through the magazine, I was creeped out at how young these models were for big brands like Chanel, Michael Kors, Fendi, Jimmy Choo, etc. It’s honestly disgusting to me that in 2019 we are still showing these little girls in clothes that cost over five thousand dollars a piece. Think about that for a second heck is anyone thinking about this or questioning how the fashion industry portrays women?
I don’t think so, or something would have changed by now. I can’t relate to teenagers in a Chanel suit or a teenager putting on Chanel makeup. I think it’s ridiculous for me to try and compare my skin, face, body to an embryo. Let’s remember that I probably see zero to one percent of the time a gray-haired model or woman over fifty featured in these magazines (that’s not a celebrity) such as Elle and Harpers Bazaar. Oh, wait! I did see a mature woman with long gray hair for Valentino but they had her hold up branches with leaves all over them so I couldn’t see her face. If you don’t believe me check out the March issue of Harpers Bazaar. We all know the fashion and beauty industry is extremely shallow but how is looking at a pubescent girl going to make me want to buy clothes? Buy an anti-wrinkle cream or even better seven hundred dollar shoes?
We all know the fashion and beauty industry is extremely shallow but how is looking at a pubescent girl going to make me want to buy clothes? Buy an anti-wrinkle cream or even better seven hundred dollar shoes?
Advertising is all subconscious ladies; you look through these magazines and page after glossy page you are bombarded with teenagers, unrealistic images, some women over the age of thirty and forty but very rarely. What does that say to us? If you are over forty, you are not beautiful, not worthy of being shown in an ad? Seriously how can you go to the Chanel counter and look at the teenage girls on their point of sale and think I am sixty-five I am going to look like that if I use this cream for four hundred dollars? Is thin, thinner, thinnest the only size in fashion? Surgery, laser, botox, filler anyone?
As a former model, I am getting so tired of seeing this display of ignorance and limited thinking by the fashion and beauty industry. It’s almost laughable to put Kaia Gerber (Cindy Crawfords daughter) a seventeen-year-old that has sparked tons of rumors recently for having an eating disorder in a Fendi or Jimmy Choo advertisement. Am I missing something? Because I feel like I am. I have nothing against Kaia or the other teenagers featured in these ads; it’s the ripple down effect that I want to point out. The pressure is beyond intense in the social media/fashion/beauty industries with more and more “influencers” completely changing their faces and bodies whether that is in the form of filters or full-blown surgeries. What is this saying to our daughters? What is this saying to women in general that feel like they are not enough because all they see is altered faced and bodies? The competition is brutal; influencers are all vying for a bite out of the lucrative pot of “influencer” marketing dollars. Enter why people buy fake followers and “likes” geez did I even just write that?
I ran a poll on my Instagram Stories the other day asking you if you thought it was weird that Chanel was featuring teenagers in their ads and most of you said that now that you think about my statement it WAS peculiar. Hearing from my followers reinforced what I have been thinking for a long time now, NO ONE IS THINKING ABOUT HOW WEIRD ANY OF THIS IS. We are all looking and not caring, or we are so numb to how dysfunctional these powerhouse advertisements are that we are blind to them. Do you think this will ever stop? Do you think that there could be a movement that one day companies will show who is really buying their clothes, accessories, and makeup?
In my opinion, it’s all fun and games for these girls until you see what’s happening behind the scenes with the pressure of social media and the pressure of the fashion industry to be thin, “perfect” and fit into a fake world ruled by numbers, subscribers, followers. Take for example Lisa Rina’s daughter Dalia, I caught up on the second episode of The Real Housewives of Beverly Hills last night and was not surprised to see that Lisa’s daughter came out to the world about her eating disorder from the pressures of trying to be a model. More and more girls are looking at these ads like Chanel and Fendi with Kaia and thinking that this is normal. Selfie surgery is on the rise if you don’t know what that is you’re lucky.
Not all companies are creating this unrealistic disease. We still have CoverGirl and Neutrogena that have a brain and have tapped into their demographic. CoverGirl is featuring Maye Musk age seventy with the campaign slogan “I Am What I Make Up” and Neutrogena featuring Nicole Kidman age fifty-one for an age-appropriate skin care product like “Rapid Wrinkle Repair.” This post isn’t about not buying from Chanel or the rest of the fashion houses that are out of touch with women. This post is about being aware in a world where it seems we accept what we see and don’t stand up and say HEY! That’s Not Right!!! Start the conversation, stand up for what you think is right or wrong. Don’t sit back and think “Oh well, it’s all too big and out of reach for me.” or “I am just one voice who really cares?
I can’t wait until the day that I hear my mailbox clang pour a glass of crisp champagne and slide into my reclining couch to read the latest fashion magazine. I expect to see glossy page after glossy page women over forty that inspire me, encourage me to embrace my age and love my aging body. It might be far off on the fashion and beauty horizon, but I will never stop dreaming of the day we celebrate women through age and acceptance in magazines, billboards, the workforce, TV and commercials.
Laurie carpenter says
So true! I pick up these magazines and find they are not relatable to me at all. There is no inspiration for fashion, hair or makeup because I don’t have bodies like theirs or their flawless complexions.
Jan Lifke says
In stopped buying fashion and beauty magazines a long time ago, because I was tired of seeing teenage faces and starved bodies in every single page! It is not realistic.
Yupelo says
It’s been happening for a long time. I remember models from the 90s in their teens selling sexy clothing and very sexualised ads (touching, getting undressed).
The dangling carrot is youth, which women are brainwashed with from a tender age. Nowadays is youth and thinness. The more attainable the better to sell to the masses.
We have the super tanned, massive lashes and neumatic lips,… Made to be the ultimate step for been ‘finally’ beautiful. Who convinced us THIS was attractive? It only takes a few early sheep, then the trend starts and the more you see it the less you question it, we end up pondering if it is us…and end up buying into the idea.
Is it wrong I feel Channel looks better in non-model size women 40+?
Maureen says
Its so incongruous. I actually find it a bit repulsive when models this young are modeling classic luxury pieces.